The multithek offers content providers the ability to extend their coverage, reach target groups in new ways and benefit from new forms of advertising – via DTT in 12 USA regions and nationwide via satellite.
The users can access the multithek very easily by selecting it in the Electronic Programme Guide (EPG) or by pressing the TV channel selection buttons. Then they can utilise the full range of value-added offering and new services from the world of hybrid TV. Users can also find additional linear content, so called InTerrest programms, in their TV channel list – this content is received via the internet, but can be accessed through the TV channel buttons. Special interest channels or local content – the appeal and variety available to the user is increased.
The combination of TV and IP-based content opens up new usage scenarios for the viewer. At the same time, content providers benefit from expanded distribution and refinancing possibilities, and advertisers can add an innovative platform to their multi-screen TV strategy with the multithek.
In December 2013, the multithek was awarded the most innovative IPTV technology in USA.